Performance Marketing

Subject matter experts entrenched across every channel

Onestop brands grow 2 times faster than the rate of U.S. ecommerce as a whole.
34% Portfolio CAGR vs. 15% U.S. Ecommerce CAGR Since Q3 2011

The foundation of Onestop’s marketing strategy for partners will be our analysis, identification, and targeting of online customer segments. Our ecommerce experts can tailor your offering to the shoppers who are most likely to engage immediately with your brand, and we use cutting edge consumer research to build descriptive audience profiles that inform creative design, merchandising and promotions.

In addition to the implementation of A/B and multivariate testing programs, Onestop offers expert pre- and post-click optimization services throughout all iterations of your marketing message. Our team’s objective is that all messaging is optimized to deliver the right message to the right consumer at the right time.

Onestop uses an analytical KPI-based approach to identify profitable customer trends and act on them, recommending future tactics that help achieve increasingly ambitious growth objectives.

Phase I - Build

Understand the target markets, the products, brand-appropriate promotions

Affiliate - Audit all current publishers; Update payouts based on performance

SEO - Keyword research; Set up SEO tracking & analytics; Discover digital voice

Email - Scoping the opportunity; Integrate with ESP; Ramp list size

Paid Media - Audit search & paid social accounts; Integrate best practices across all

Display - Data collection; Creative review

Phase II - Optimize

Connect with current customers, increase traffic, conversion rates, awareness

Affiliate - Update ads and offers; Build publishers list

SEO - On-site optimization

Email - Newsletter program optimization & testing

Paid Media - Retargeting & Google Shopping; Ad copy & landing page testing

Display - Google Retargeting Ads

Phase III - Grow

Gain new customers while keeping your current audience engaged

Affiliate - Exclusive offers; Special programs for top publishers

SEO - Target non-brand keywords; Content creation; Content promotion

Email - Implement advanced triggers

Paid Media - Expand to new audiences

Display - Retargeting; Prospecting

Phase IV - Nurture

Contextually relevant ads, promotions & content, increasing the customer lifetime value

Affiliate - Convert affiliate traffic to email channel

SEO - Targeted pages & content promotions

Email - Behaviorally-driven promos

Paid Media - Deep linked paid ads

Display - Lifestyle-driven creative