The Challenge:

Despite having products in thousands of brick and mortar stores internationally, Spyder had yet to enter the ecommerce space. With Onestop’s help, Spyder launched its first shoppable website, attempting to break into a competitive market. Onestop took on the challenge of efficiently raising online brand awareness to tap into the direct to consumer market.

The Full Approach

Onestop strategically layered the following channels to grow Spyder’s ecommerce sales:

Paid Social Prospecting:

Our prelaunch market research showed that Spyder’s customers were predominantly upper-middle class shoppers between 34-44 years old. By layering these findings with their existing email list, we created Facebook “look-a-like” audiences.

Programmatic Display:

After conducting research, we found that their sales were largely dominated by upper-middle class shoppers ageing from 35 – 44. By layering these findings with their existing email list, we created Facebook “look-a-like” audiences and prospected for new traffic.

Display and Paid Social Remarketing:

After conducting research, we found that their sales were largely dominated by upper-middle class shoppers ageing from 35 – 44. By layering these findings with their existing email list, we created Facebook “look-a-like” audiences and prospected for new traffic.

Paid Search:

After conducting research, we found that their sales were largely dominated by upper-middle class shoppers ageing from 35 – 44. By layering these findings with their existing email list, we created Facebook “look-a-like” audiences and prospected for new traffic.

Email:

After conducting research, we found that their sales were largely dominated by upper-middle class shoppers ageing from 35 – 44. By layering these findings with their existing email list, we created Facebook “look-a-like” audiences and prospected for new traffic.

Affiliate:

After conducting research, we found that their sales were largely dominated by upper-middle class shoppers ageing from 35 – 44. By layering these findings with their existing email list, we created Facebook “look-a-like” audiences and prospected for new traffic.

The Results:

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